Peroni

The brief
Bring Peroni’s Italian spirit to life—effortless style, authenticity, and creativity. We translated these values into real-world experiences that connected the brand with tastemakers and press.

Our approach
Over three consecutive years, we developed a series of events that reflected Peroni’s character. From festive opening dinners to curated chef’s tables and intimate trendsetters’ lunches, each event was a celebration of Italian elegance—shaped through immersive design, thoughtful storytelling, and strong creative direction. Collaborations with PR partners ensured that every guest list felt culturally sharp and organically engaged.

The result
Three editions that blended brand, story and setting—each one stylish, intimate, and unmistakably Peroni, leaving lasting impressions on all attendees.