TikTok x Pride Amsterdam

The brief
Bring TikTok’s You Belong Here campaign to life during Pride Amsterdam – with a focus on authentic community connection, visibility, and long-term impact for the LGBTQIA+ community.

Our approach
We created a two-day experience that celebrated queer identity both online and offline. On Friday, we curated a panel programme hosted by Aynouk Tan and moderated by NikkieTutorials and Robbie Baauw, featuring open conversations with voices from across the spectrum – in collaboration with Milkshake Festival and H&M.

On Saturday, we took to the canals with TikTok’s first-ever Pride boat. Together with the community partners, we transformed it into a moving stage for performance, celebration and radical joy – reflecting the diverse creators who shape the platform every day.

The result
A bold presence at Pride Amsterdam that combined real conversation with high-energy visibility. TikTok took its place not just as a platform, but as an ally – by listening, amplifying, and showing up. #ForYourPride